Since messaging app and mobile devices has become ubiquitous with time, the requirement of event management app, too, goes up. Considering mobile app to be a powerful tool to reach your target audience, you might have already developed an event mobile app. But are you sure that all your attendees are aware of the app? If not, there are chances that they won't use it. Here are some ideas to increase the adoption of event management app.
- Make the app easily accessible – Make sure the event mobile app has a rich, yet simple user interface. If your target users find it difficult to understand the different features of the app or if it takes a lot of time to get downloaded, your audience will lose interest in the app. These might also act as big turn-offs. The event mobile app should have a simple structure so that all your users can access it easily.
- Educate your attendees – In case your attendees are not quite aware of event apps, you might need to educate them about the same. You can send a specific email containing the instructions on how to use and access the app. You can also create posts on the best practices, tips and tricks regarding how to access the app. You can also create a short video or a 5-10 minutes webinar to help your attendees get started.