These days an event or a conference is rare to find without some kind of mobile apps. Since users all across the globe prefer using mobile devices and also like to check information through mobile app, it has become a mandatory task for event planners to develop an event management app. But only because you develop a mobile event app, there is no guarantee that all your attendees will use it. You need to make them aware of the existence of the app and encourage them to download it. In short, you need to promote it.
- Start promoting early – One of the most helpful tricks to promote an event app is to start promoting it early. It is advisable to start the promotional campaigns at least two months before the actual date of the event. You should also send emails to all your attendees in advance. Make sure you explain the features of the app in the emails and also mention why they should use it.
- Study the nature of your attendees – Before you start promoting the app, you should study the nature of your attendees. If majority of your attendees are elderly people and not so aware of technological advancements, you should stick to the basic features of the app. Make them understand how they will be benefited by downloading the app. Highlight the fact that apps for events will help them get all the event related information. If your attendees are environmentally conscious, emphasize the fact that the app helps you reduce the usage of paper and thus save trees.