If you are planning a trade show or a conference, you must have thought of developing an event mobile app as well. Keeping he current market trends in mind, it's nearly impossible to turn an event into success without some kind of apps for events. This is mainly because of the fact that event attendees around the globe prefer to access all information regarding the event through an event mobile app, and not by browsing websites from their laptops or personal computers. This is why event managers make it a point to invest in a conference mobile app for all the events or trade shows that they organize. However, developing a mobile event app won't turn out to be fruitful if your target attendees don't get to know about it. This is why you need to promote a mobile app thoroughly.
Initially it may seem a little difficult to promote a mobile app. However, if you can plan it right, you can easily do that. According to the industry experts, you should start promoting the app at least two months before the actual date of the event. It has been observed that people who have started promoted the app early were quite successful in their mission. Since you start early, you will get more time to highlight the key features of the app.
Make sure you begin with the promotional campaigns as soon as the app is ready. You should also use emails and newsletters to promote the app. Make sure the features of the conference mobile app are explained in details within those emails and newsletters. These should be designed in a way so that the target attendees get to understand how the app will benefit them and why exactly they should download it. You can promote a mobile event app following these methods.